The sweet smell of success. Sweetwater is a new destination community master planned by GS&P. Conveniently located just 15 minutes west of Huntsville at the junction of I-65 and I-565, Sweetwater's 515-acre development program accommodates over 1.3 million square feet of mixed retail sales and services, approximately 750,000 square feet of corporate office/research space, an entertainment-based destination hotel/conference center, 3000-seat performance venue and over 2,800 mixed residences. Genesis USA Development, LLC serves as the master developer. Entitlements are currently in progress.